Hooch, the subscription startup that allows members to claim one free drink per day from hundreds of different bars and restaurants, is adding a new membership level called Hooch Black.
Signing up for Hooch Black will cost you significantly more than the regular subscription — instead of $9.99 per month, it’s $295 per year. And you don’t just get in automatically; you actually need to fill out an application.
But in exchange for that money and work, Hooch Black members get access to a variety of perks (on top of the standard drink-a-day option), including deals at more than 100,000 hotels worldwide — co-founder and CEO Lin Dai said that because they’re are only visible to members, Hooch gets access to lower “unpublished” prices that you won’t find elsewhere online, with discounts as high as 60 percent.
It also offers preferred reservations, discounts and free champagne at select restaurants. And there are other giveaways, too — in New York City, the launch offerings include Hamilton and Governor’s Ball tickets.
Dai suggested that Hooch has always been meant as an antidote to apps that “facilitate a couch economy” — instead of delivering stuff to your home, Hooch convinces you to go out to bars. Dai said Hooch Black “continues the concept” with all additional perks tied to real-world experiences. (There’s some couch-centric stuff too, like a $100 Postmates credit.)
In addition, Hooch Black members will get access to what Dai described as an “concierge who can make travel arrangements and dining reservations for you.” (Those reservations don’t have to be with Hooch partners, by the way.) He compared the experience to an American Express concierge, but with the advantage that the communication is handled in the Hooch app: “No one wants to pick up the phone anymore.”
Source:: TechCrunch – Startups