Every year, Sarah Boyd hosts a series of influencer marketing conferences for aspiring Instagram stars and digital marketers. In her seven years of hosting the event, Boyd, the founder of Simply, a digital influencer agency, has noticed an interesting trend: When one of her ex- Bachelor clients promotes the conference, they will sell 10 times the number of a tickets as when an A-List celebrity promotes it.
This massive difference is evidence of the increasing power of current and former reality stars, many of whom hope to parlay their success on a TV series into careers that extend beyond their 15 minutes of fame.
For some, it’s working, and they have Instagram to thank. While many influencers are hesitant to disclose exactly how much money they’re raking in from sponsored deals, new research published today by influencer marketing agency Mediakix estimates the top reality TV stars can make over $1 million every year on Instagram alone.
To reach that figure, the company tracked popular current and former reality stars, such as Amanda Stanton, Jade Roper, and Ashley Iaconetti, over the course of 30 days on Instagram. Mediakix looked for posts that were “definitively sponsored,” as evidenced by #ad or other disclosures, and “likely sponsored,” since they featured a particular brand or product. Then, they tallied the number of sponsored posts — typically between seven and eight per month — and multiplied that number by the amount of money stars can earn per post — $5,000 on the low end and $15,000 on the high end — to come up with a prediction for the monthly and yearly Instagram incomes of today’s top reality stars turned influencers. The company suggests influencers with fewer followers and lower engagement rates are earning $444,000 a year, while those with higher …read more