CUPERTINO, California — Apple on Monday laid out the details of its news subscription service, Apple News Plus, at an event Monday. It’s also expected to launch a video service that could compete with Netflix, Amazon and cable TV itself.
The news service costs $10 a month and includes roughly 300 magazines and a handful of major newspapers, including The Wall Street Journal and the Los Angeles Times. Missing from the announcement were other major newspaper publishers, who have reportedly been wary of Apple’s terms.
The company also said it is launching a credit card called Apple Card.
Apple is making the announcements at its Cupertino, California, headquarters during an event likely to be studded with Hollywood celebrities. The iPhone has long been Apple’s marquee product and main money maker, but sales are starting to decline. The company is pushing digital subscriptions as it searches for new growth.
Apple is making the announcements at its Cupertino, California, headquarters during an event likely to be studded with Hollywood celebrities.
The video service is a long-awaited attempt from the iPhone maker, several years after Netflix turned “binge watching” into a worldwide phenomenon.
The new video service is expected to have original TV shows and movies that reportedly cost Apple more than $1 billion — far less than Netflix and HBO spend every year.
Making must-have TV shows and movies that are watchable on any device has propelled Netflix into a force in both Silicon Valley and Hollywood.
But Apple remained focused on making on gadgets: iPhones, iPads, computers and its Apple TV streaming box for TVs. Apple co-founder Steve Jobs began toying with the idea of building a powerful TV business, but he couldn’t pull it off before his death in 2011. It has taken his successor, CEO Tim Cook, nearly eight years to draw up the script that the …read more
Source:: Deseret News – Business News