PLEASANT GROVE — If you ask Taylor Reynolds, running a successful business is all about persistence — having the tenacity to keep going, no matter what.
Reynolds just launched his own ax-throwing company. He first heard of the sport in Canada and thought it would draw in those who wanted a break from the fast-paced world of smartphones and freeways.
“We can get stagnant very easily, right?” Reynolds said. “There’s not a lot of novelty. There’s not a lot of new challenge.”
A customer at Prodigious Entertainment in Pleasant Grove reacts after his axe falls to the ground on Tuesday, July 3, 2018.
And the challenge for him is almost being the first, then finding himself entering a crowded market.
“A lot of us had the same idea around the same time,” he said.
Reynolds took note when a similar company opened in Ogden, but he shrugged it off because he felt people in Utah County probably wouldn’t be making the drive north. But he’ll never forget the day he heard one was opening right in his backyard.
“That one rattled me,” he said. “I actually was at a point where I would’ve had a building and was working on the final lease arrangement agreements in May of last year. And then at the last moment, the landlord decided to give the space to somebody else. If I’d got that original space, I would’ve been the first one in Utah County.”
But Reynolds thrives on novelty. He feeds on new challenges — this is his third startup.
“They think I’m crazy, but I keep doing it, so at least I’m consistent,” he said.
The cuts from his first defeat still sting.
“It was an absolute failure,” said Reynolds, thinking back on an industrial noise-canceling business he started after college. “I had just bought a house. And …read more
Source:: Deseret News – Business News