The rise and decline of Black Friday: Here’s how it became a $9 billion extravaganza where shoppers fought over discount TVs – and why it’s now dying out.

Thanksgiving Day holiday shoppers line up with television sets on discount at the Target retail store in Chicago, Illinois, in 2013.

Though Black Friday became one of the biggest and busiest shopping days of the year, it wasn’t always that way.
Before it exploded into the national, post-Thanksgiving holiday we know today, it was reportedly a quirky tradition unique to Philadelphians.
Here’s the evolution of Black Friday, from its 19th-century namesake to the shopping phenomenon it is today.

The day after Thanksgiving has long marked the beginning of the holiday shopping season, starting with the Macy’s Thanksgiving Day Parade in 1924.The Macy’s Thanksgiving Day Parade in 1933.

Source: Insider

The behemoth retailer used the parade as a living and breathing advertisement ahead of the Christmas season.The Macy’s Thanksgiving Day Parade in 1930.

Source: Insider

It helped cement the Friday after Thanksgiving as the ultimate holiday shopping day.A Macy’s department store during the New York holiday season in 1931.

Source: Insider

But then the Great Depression hit a few years later in 1929.Wall Street in 1929.

Source: History

Retailers relied on holiday sales so heavily that they petitioned President Franklin D. Roosevelt in 1939 to move Thanksgiving up a week.

Source: Time

Thanksgiving fell on the fifth Thursday of November that year, and an extra week would give Americans more time to shop, so he obliged in order to lift the slumped economy.

Source: Time

But he waited until October to announce the change, and many didn’t honor it, leading to essentially two Thanksgivings being held that year.President Franklin D. Roosevelt at a Thanksgiving dinner in the 1930s.

Source: Time

The moved-up Thanksgiving was known as “Franksgiving.”

Source: Time

But, eventually, the new Thanksgiving caught on.

Source: National Archives

And in 1941, President …read more

Source:: Businessinsider

Leave a Reply

Your email address will not be published.