Elon Musk fired Twitter’s head of sales after she refused to sack more employees. He had previously begged her not to resign.

Former Twitter exec Robin Wheeler and Elon Musk appeared on a virtual call with advertisers.

Elon Musk sacked Twitter exec Robin Wheeler after she refused to fire more staff, sources said.
Wheeler was sacked despite Musk persuading her to stay after she tried to resign, per Bloomberg.
Some Twitter sales staff found out over the weekend and on Monday they were fired, per Platformer.

Elon Musk fired a top Twitter executive after she refused to sack more employees in the ad sales team, according to two people familiar with the matter who spoke to Insider.

Robin Wheeler, Twitter’s global head of advertising sales, handed in her resignation on Thursday 10, but Musk persuaded her to stay in the job, the sources told Insider’s Lara O’Reilly, and as Bloomberg earlier reported.

One week later, the billionaire changed his mind. Two sources said Wheeler was fired on Friday after she refused to cut the headcount of Twitter’s ad sales team — a department that was already depleted.

Wheeler, whose Twitter bio now says “proud Ex-Twitter Sales Exec,” tweeted on Friday in the past tense, saying: “To the team and my clients….you were always my first and only priority.” She concluded the tweet with a salute emoji, a sign that has recently become symbolic for Twitter employees leaving the company amid layoffs and firings.

Platformer’s Casey Newton reported that some Twitter staff in the sales team found out over the weekend and on Monday that they had been sacked after they couldn’t access Twitter’s systems.

This came after Musk sent an email to employees about his expectations for building “Twitter 2.0.” If staff didn’t sign up for “the new Twitter” by Thursday 5 p.m., they would receive three months …read more

Source:: Businessinsider

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