Facebook will experience its slowest US user growth ever in 2021

Brands are leveraging social media checkout and shopping integrations as tech-savvy consumers engage with social commerce more often.
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The immediacy and convenience of online shopping has led to massive growth in ecommerce—and social distancing and stay-at-home orders amid the coronavirus pandemic further propelled its popularity. According to an Insider Intelligence forecast, the average time spent per day with social networks increased from 56.23 minutes in 2019 to 65.44 minutes in 2020.

US retail social commerce sales will reach $36.09 billion in 2021.

The rise in ecommerce combined with the 16.4% growth in social media usage year-over-year encouraged companies to turn to influencer marketing and user generated content to promote brand awareness. And as brands continue to leverage social media checkout and shopping integrations, tech-savvy Millennials and Gen Zers, who are familiar with and motivated by influencer content, will likely engage with social commerce more often.

What is social commerce?

Social commerce falls under the larger ecommerce umbrella, and refers to when a consumer’s shopping experience occurs directly on a social media platform. It can also include clicking links on a social network that lead to a retailer’s product page with an immediate purchase option. 

Social commerce marketing strategies for brands

No one marketing strategy is going to work for every brand—a social shopping experience for athleisure is going to look very different from a campaign for electronics. However, all brands can utilize influencers, consumer call to actions, and user generated content, to successfully compete in the social commerce market.

Pictured from left to right are creators: Emma Cortes, Jackie …read more

Source:: Businessinsider

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