Facebook influencers can now create hidden posts only paying users get to see

UKRAINE - 2022/01/15: In this photo illustration, the Facebook like icon is seen displayed on a smartphone screen with the Facebook logo in the background. (Photo Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images)

Facebook is trying to make it easier to become an influencer (Credit: Getty)

Facebook will let influencers post exclusive content to paid subscribers as part of a raft of changes to its creator platform.

Influencers can already offer access to live streams and groups to paying fans. With the new feature, they’ll be able to offer dedicated posts as well.

Soon, creators will also be able to give subscribers early access to certain content. But Facebook has not confirmed when this feature will be available.

Much like users on OnlyFans or Patreon, Facebook subscribers pay a monthly fee to access exclusive creator content.

Influencers will also be able to publish dedicated posts for ‘Top fans’ if they choose. These are the followers that interact most with an influencer’s content: commenting, sharing and liking more regularly than typical users. They do not need to be subscribers.

✨ We’re introducing new features that help creators who use Pages get discovered and connect with their fans: pic.twitter.com/CKYj65JEl8

— Meta for Creators (@MetaforCreators) September 20, 2022

Announced on Tuesday, the changes should also help small-scale Facebook influencers build their platforms.

More established creators will be able to lend their clout to smaller accounts by inviting their own audience to follow them.

New ‘Rising Creator’ labels are intended to spotlight influencers whose posts are getting a high level of engagement. These creators’ accounts may then be advertised to regular users as ‘Rising Creators to follow’.

Once a revolutionary platform, Facebook struggling to retain its leading position in an ever more competitive market.

In February, the firm announced a drop in its daily active user numbers for the first time ever.

Like its sister platform Instagram, Facebook is likely trying to woo creators from rival apps and shore up its own …read more

Source:: Metro News

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