Doodles CEO, Julian Holguin in NYC at a Doodles event in June, 2022.

Phil Rosen/Insider

In an exclusive interview with Insider, the CEO of Doodles broke down why its NFTs could hold value through a recession. 
Doodles has cleared over $500,000 in sales volume, hired Pharrell Williams as an exec, and received funding from a VC firm led by Reddit’s co-founder. 
“We’ve communicated from the very beginning…that our purpose is to elicit joy,” the CEO said. 

Since launching last October, Doodles has erupted in popularity to become one of the top non-fungible token collections on the market. 

Doodles features 10,000 pastel-colored, squiggly drawings living on the ethereum blockchain, with the cheapest one trading at just under $17,000, or about 15 ETH. 

Newly appointed chief executive Julian Holguin — who just left his post as the president of Billboard — has plans to push the NFTs beyond the $500 million in trading volume they’ve already seen. 

“We want to create joyful experiences for people no matter what product we create, whether it’s a video game, a profile picture for Instagram, the music you listen to, [or] real-life attractions,” Holguin told Insider during an interview during the NFT.NYC conference Wednesday.

A screenshot of Doodles NFTs from OpenSea in June 2022.

OpenSea

But it isn’t just cute JPEGs Holguin aspires for — his vision is to transform the company into a Web3 multimedia and entertainment brand that features film, music, and animation. 

The company named musician Pharrell Williams as the chief brand officer this week. 

“I’m a big fan of the brand,” Williams said in a video message at NFT.NYC. “We’re going to build from the core community outward and bring Doodles to new heights.”

On the same day, Doodles announced it had also raised its first funding round led by the venture capital firm Seven Seven Six, a firm helmed by the …read more

Source:: Businessinsider