Why ‘Lightyear’ had one of Pixar’s worst opening weekends at the box office, and failed to top ‘Jurassic World: Dominion’


Pixar’s “Lightyear” opened with $50.5 million at the US box office this weekend, below projections.
It debuted at No. 2, behind “Jurassic World: Dominion” in its second weekend.
Competition, confusing marketing, and streaming expectations could have played a part.

Disney and Pixar’s “Lightyear” opened in theaters over the weekend with $50.5 million in the US, below projections and not enough to top the box office.

“Jurassic World: Dominion” took the top spot in its second weekend with $58 million, down 60% from its debut. “Top Gun: Maverick” finished at No. 3 in its fourth weekend with $44 million, a mere 15% dip from the previous weekend.

Disney’s initial projection for “Lightyear” was in the $70 million range and box-office analysts were bullish. Shawn Robbins, the chief analyst at Box Office Pro, predicted an $84 million debut in the US.

“Lightyear’s” first weekend is among the lowest for a Pixar movie. Just a handful of other releases have done worse business in their debuts, including “Ratatouille,” “The Good Dinosaur,” and “Onward.”

There’s still hope for “Lightyear,” though.

Pixar’s “Coco,” which opened with a similar $50.8 million in 2017, went on to gross $210 million in the US and $807 million worldwide. The coming weeks will determine whether “Lightyear” has those kinds of legs. It received an A- grade from CinemaScore, which surveys audiences on a movie’s opening night, suggesting a positive reception from audiences.

Here are three potential reasons for “Lightyear’s” miss at the box office: 

1. Competition in a recovering market

The US theatrical industry is on the rebound from the coronavirus pandemic. The box office is up 285% from this time last year, when movie releases were slim, according to Comscore.

But it’s still down considerably from 2019, and is largely being supported by franchise tentpoles more than ever before.

Family movies have a high bar to clear, as parents …read more

Source:: Businessinsider

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