The US CEO of the world’s largest PR firm doubles down on her Juneteenth message: ‘There hasn’t been the real progress our nation needs’

Lisa Ross, the US CEO of Edelman, told Insider too many brands see Juneteenth as a box to check.

June 19, or Juneteenth, is a day commemorating the effective end of slavery in the US. 
For Juneteenth, Lisa Ross, the US CEO of Edelman, gave her thoughts on the state of racial justice.
The CEO said business leaders need to invest more in equity and change their business practices.

On June 19 last year, Lisa Ross, the US CEO of the public-relations powerhouse Edelman, penned her thoughts about Juneteenth, the national holiday marking the effective end of slavery in the US.  

“It’s nice that Congress came together to get something done,” she wrote in a LinkedIn post, referring to the decision by lawmakers days earlier to make Juneteenth a federal holiday. “What’s necessary, however, is for Congress to pass the John Lewis Voting Rights Act, the George Floyd Justice in Policing Act, and the Emmett Till Antilynching Act, for starters.” 

There was a sense of frustration to her words, a marked shift in tone from previous posts. Now, a year on, that sense of urgency might be here to stay for the woman who runs the US arm of the world’s largest PR firm. The Emmett Till Antilynching Act became law in March, but Congress has yet to pass the other two bills. This year, Ross, who is Black, is renewing her calls on congressional leaders and business titans to advance racial justice in meaningful ways. 

“My thoughts on the holiday haven’t changed much since last year,” she told Insider. “I, unfortunately, still see many brands continue to think of Juneteenth as a box to check.” 

“It’s been two years since George Floyd’s murder, but despite adding Juneteenth to the list of federal holidays, there hasn’t been the real progress that our nation needs or deserves,” …read more

Source:: Businessinsider

Leave a Reply

Your email address will not be published.