YouTube faces more brand-safety backlash from advertisers

Susan Wojcicki

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Hi and welcome to Insider Advertising for June 11. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

Programming note: This is the last daily edition of the newsletter. Thank you for reading! We’ll be taking a break for the next few weeks, but we’ll be back in inboxes in July — as a weekly newsletter from our colleague Lara O’Reilly. See you then. 

YouTube ad backlash.
The antitrust lawyer fighting Google.
Top McDonald’s PR exec leaves.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.

YouTube’s new plan to put ads on all videos is getting backlash from advertisers who say it could put brands at risk

YouTube’s new policy that lets ads run on non-Partner Program videos just took effect.
Ad buyers told Patrick Coffee that the change poses risks for brands that won’t know if videos are suitable for them.
They predicted some advertisers and small creators who don’t get ad revenue will change platforms.

Read the story.

The lawyer who helped get Google fined $270 million in an adtech antitrust probe in France explains why the case matters globally

Google agreed to pay nearly $270 million to settle a French antitrust case alleging it abused its online ad market dominance.
Google also said it would make changes to its adtech, some of which will roll out globally.
Lawyer Damien Geradin, who filed the French complaint, talked to Lara O’Reilly about why the case would have a global impact.

Read the story.

  The Fed says inflation is transitory, but these 10 companies have already said they'll pass along rising costs to customers (PG, KO, CPB, SJM, SWK, WHR, KMB, HON, CLX, REYN)

A top McDonald’s PR exec is leaving after ‘two of the most challenging years’ of the fast-food giant’s history 

David Tovar, the head of McDonald’s US communications team, is leaving the fast-food giant, Kate Taylor reported.
McDonald’s US president said Tovar was key in “two …read more

Source:: Businessinsider

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