Forecast eCommerce trends predicted for Amazon will beat expectations in 2021

Amazon dominates US ecommerce

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Amazon’s US ecommerce sales will grow by 15.3% this year to $367.19 billion after a meteoric 44.1% rise in sales during 2020.

Ecommerce sales at many of Amazon’s competitors—including Walmart and Target—are growing faster, but Amazon’s sales are still growing faster than the overall market. Its share of US ecommerce sales will increase from 39.8% in 2020 to 40.4% in 2021, and at a gain of 0.6 percentage points, this growth will be larger than that of any other company this year.

Amazon eCommerce statistics – what’s changed:

Amazon sales blew past our pre-pandemic expectations for 2020. Before the pandemic, we estimated that Amazon’s US sales would grow 17.2% to reach $260.86 billion in 2020. Instead, they grew 44.1%, reaching $318.41 billion.

In line with overall ecommerce trends, Amazon’s US sales growth was higher than expected in 2020 across every category. The largest upward revisions were to food/beverage, which grew 78.5% in 2020, compared with our pre-pandemic estimate of 22.7%. “Other”—driven by increased demand for home improvement products—grew 58.0%, compared with our pre-pandemic estimate of 18.7%.

There are two verticals where Amazon receives the majority of US ecommerce sales: books/music/video (83.2% of all US ecommerce sales in 2021) and computer/consumer electronics (50.2%).

The ecommerce giant will receive more than 45% of US ecommerce sales dollars this year in three additional categories: “other” (48.2%), toys/hobby (46.0%), and office equipment/supplies (45.6%).

Another way of looking at it: Amazon will receive more than one-quarter of US ecommerce sales dollars for every category other than auto/parts.

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Amazon generates its largest portion of sales from computer/consumer electronics, which will make up more than one-quarter (26.6%) of its total US sales this year. Apparel/accessories is Amazon’s second-largest sales generator in the US, making up 16% of its total US ecommerce sales in 2021.

This year, Amazon’s fastest-growing segment will be food/beverage (24.7%) as digital grocery …read more

Source:: Businessinsider

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