Carolyn Everson has left Facebook and is reportedly eyeing a CEO role

Carolyn Everson

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Hi and welcome to Insider Advertising for June 10. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

Programming note: Tomorrow will be the last daily edition of this newsletter. We’ll be back in July — and in your inboxes weekly.

Carolyn Everson leaves Facebook.
TV networks push for higher rates.
Publishers weigh in on the death of third-party cookies.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.

Facebook’s top ad chief leaves the company

Facebook’s longtime advertising chief Carolyn Everson said that she has left the company.
Everson built Facebook into an ad juggernaut and fielded criticism during its controversies in recent years.
Claire Atkinson reported that Everson wants to be a CEO, with one source saying that an early-stage, California-based media, marketing and tech company is pursuing her. Another person who’s familiar with the situation said there was talk of her going to TikTok.

Read the story.

TV networks are trying to jack up prices for longtime advertisers like Procter & Gamble and Unilever as ratings plummet

Ad buyers say TV networks want to end ad rate discounts benefitting longtime advertisers like Procter & Gamble and Unilever, I reported.
Networks want to charge higher rates similar to what newer advertisers like direct-to-consumer brands pay.
Advertisers are pushing back by threatening to pull streaming ad dollars that the networks need, though.

Read the story.

The ad industry is rallying around a solution to help save targeted ads, but publishers worry it could cost them control of their data and dent their revenue

  As travel picks up, hotels are looking for ways to cut labor costs by removing daily room cleanings

With third-party cookies going away, the digital ad industry is looking to a replacement based on people’s email, Ryan Joe and I reported.
The dominant solution has broad support from advertisers and adtech companies.
But some publishers worry it’ll cheapen their …read more

Source:: Businessinsider

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