Summary List Placement
I started Details, Darling with my sister, Kenzie Swift, about six years ago.
We were working events here and there, but then we got connected with Tassels and Tastemakers, a networking industry event for wedding planners, through a mutual friend. We were actually pouring wine and helping there when a wedding planner asked if we wanted to come assist her, and we decided to try it.
Once we worked our first wedding, we looked at each other and just knew it was what we were meant to do. We started by assisting other planners and working as day-of independent contractors for a few wedding planners in Los Angeles and Santa Barbara for a year, but we found that it was really hard to make a solid income, so we decided to start our own company and hit the ground running.
Kenzie interned for a nonprofit wine company and helped with a few of their events as well, while I was working at a coworking space and helped facilitate their internal events. We were both servers at different restaurants for two years while getting our business off the ground and gaining a steady income from weddings.
We had no real background in business and honestly just faked it ’til we made it.
Now, we typically plan about 60 weddings a year in addition to our smaller events, and our pricing for weddings run from $3,200 to $9,000 depending on the package.
We worked on building a big presence on social media — we now have more than 25,000 followers on Instagram. We did this thing called “Darling of the Month” where we featured different companies in the wedding industry, and that’s how we got to know people.