Summary List Placement
As physical sporting events were put on hold and brick-and-mortar stores closed their doors, digital entertainment alternatives ranging from Fortnite to Animal Crossing provided consumers the ability to hone electronic communication skills and expand virtual cities and islands.
It comes as no surprise that gaming usage and viewership of gaming video content (GVC) spiked in 2020, as consumers spent more time at home and the video game industry provided a means to stay entertained and connected with friends.
But will this trend continue into 2021? Insider intelligence predicts that some of the gaming market growth will taper off in the coming year.
US Gaming Device Demographics & Trends
Gamers turned to their Nintendo, Playstation, and Xbox devices as time spent at home increased in 2020—monthly digital console gamers saw a larger increase than any other gaming device, growing by 6.3% from 2019.
Despite the rise in popularity of gaming consoles in 2020, the return to in-person work, school, and other events will cause this bump to plateau. Additionally, the way gamers play now has expanded far beyond the traditional “hard-core” narrative, of gamers who dedicate 20+ hours a week to their digital console.
Still, mobile phones are the most popular gaming device by a huge margin; there will be more than 150 million monthly mobile gamers in the US this year, amounting to over 89% of all digital gamers. The convenience of mobile gives it a leg up on all other gaming technologies simply because gamers can play on their device anywhere at any time—a quality that laptops and game consoles lack.
Other gaming platforms that serve as a happy medium between convenient mobile gaming technology and more advanced console systems are laptop and PC devices. There will be over 98 million monthly desktop/laptop gamers in the US in 2021. While this is a slight …read more