Shake Shack, Panera, and Chipotle open drive-thrus to keep up with fast-food rivals like McDonald’s and Taco Bell


mcdonalds coronavirus drive-through

Drive-thrus are a crucial part of fast-food chains’ strategies in the coronavirus era.
Drive-thru orders made up 90% of McDonald’s business in the US in the most recent quarter, helping the chain rebuild sales.
Shake Shack, Chipotle, and Panera are among the chains that are now investing in drive-thrus as the pandemic stretches on.
“I’m a big believer that drive-thrus are going to continue to be very important,” Panera CEO Niren Chaudhary told Business Insider. “Therefore, as we look ahead, we will build more drive-thrus than we have in the past.”
Visit Business Insider’s homepage for more stories.

In the coronavirus pandemic, drive-thru is king.

Restaurants’ sales plummeted in mid-March as dining rooms across the US were forced to shut down. While sales have recovered in the months since, one of the biggest determining factors in how far sales dropped and how quickly they improved was if a restaurant had a drive-thru.

Full-service restaurants saw visits drop 47% in April, May, and June, according to data from The NPD Group. Meanwhile, quick-service restaurants (QSRs) only saw traffic decline 17% in the same quarter, due to their preexisting drive-thru and carry-out businesses.

McDonald’s, for example, saw US same-store sales plunge by 19.2% in April. By June, sales were only down 2.3% compared to the same period the year before. The recovery was due in large part to drive-thru, which made up almost 90% of the chain’s sales in the quarter, executives said this week.

Chains with fewer drive-thrus than rivals are now playing catch up, especially as the pandemic threatens to stretch into 2021.

  Trump Denies Asking To Add A President’s Face To Mount Rushmore. OK!

Chipotle recently said it plans to add more digital “Chipotlane” drive-thrus, remodeling restaurants and opening new locations. On Thursday, Shake Shack announced plans to open its first-ever drive-thru in 2021, with the chain planning for half …read more

Source:: Business Insider

(Visited 1 times, 1 visits today)

Leave a Reply

Your email address will not be published. Required fields are marked *