Peloton-backer Felix Capital has raised a $300 million third fund to invest in consumer trend startups


Felix Capital team

London-based Felix Capital has raised a $300 million third fund to continue investing in startups at the forefront of the consumer trends.
The VC fund has previously invested in companies like Peloton, Highsnobiety, Deliveroo, and TravelPerk.
“We want to be ahead of the curve on investment front, especially on the consumer front,” Felix Capital Founder Partner Frederic Court told Business Insider in an interview. “Founders at the intersection of tech and creativity are finding new ways of doing things which we never knew we needed or would embrace.”
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London-based investment firm Felix Capital has raised a $300 million third fund to invest in consumer trend startups.

Felix Capital’s raise follows a bevy of deals from the end of 2019 which saw peer investors Northzone, Balderton Capital, and EQT Ventures raise new money. Felix focuses on consumer businesses having previously invested in companies like Peloton, Highsnobiety, Deliveroo, and TravelPerk.

“We want to be ahead of the curve on investment front, especially on the consumer front,” Felix Capital founding partner Frederic Court told Business Insider in an interview. “Founders at the intersection of tech and creativity are finding new ways of doing things which we never knew we needed or would embrace.”

Felix wants to focus on what it calls the “creative class” focusing on distinctive, irreplaceable companies.

Court said Peloton was one such company, which it invested in at a later stage, despite the exercise bike’s recent issues including a wobbly IPO and cringe-inducing Christmas advert which was widely pilloried.

Still, chasing trends has proven to be a lucrative avenue for community building for Felix. Court emphasises the reach of apps like Instagram in building hype around a consumer’s journey and believes the firm’s specialism in spotting these trends will be key to their continued growth.

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Source:: Business Insider

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