Google is buying an Irish retail search startup called Pointy

Pointy founders

Google is acquiring Pointy, an Irish startup that helps people find out what their local stores have in physical stock.
This is the second time Google has acquired a company cofounded by Irish serial entrepreneur Mark Cummins.
Cummins was once rejected from a job at Google before going on to found his first startup Plink, and selling it to Google in 2010.
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Google is acquiring a small Irish retail tech startup called Pointy for an undisclosed amount, the search giant confirmed on Tuesday. The deal is expected to close in the coming weeks.

Pointy is headquartered in Dublin, and allows people to check what their local shops currently have in stock. The company has created the Pointy box, a piece of hardware that attaches to a shop owner’s barcode scanner and logs what is being sold.

Pointy’s software tracks what a retailer is selling and can take a good guess as to when it’s out of stock on a certain item. That stock information is then displayed on their Google business profile, so anyone trying to find a local shop that sells, for example scotch tape, can check whether it’s available nearby.

Google said in a blogpost that the startup had been a key partner for several years, and that Pointy had made it easier for local retailers to showcase their offerings to shoppers searching on Google.

The firm wrote: “One of the challenges small merchants face is getting their in-store inventory information online in a way that is easy to manage and reliably up to date. Since organizing the world’s information is core to what we do, we’ve been working to make it easier for local merchants to better showcase their products to interested shoppers on Google.”

Pointy had raised around $19 million in venture capital, and was also …read more

Source:: Business Insider

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