Inside Holly, Austin’s ‘coolest neighborhood’ that’s sparking a huge debate about gentrification


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Holly is a neighborhood in East Austin, Texas, that was recently ranked No. 24 in Time Out’s list of the 50 coolest neighborhoods in the world.
It’s close to downtown Austin and borders the Colorado River, making it the ideal location for all Austin has to offer.
Holly is in the accelerated and late stages of gentrification, which means that as areas in East Austin are being redeveloped and attracting high-income residents, property taxes increase, pricing out low-income residents.
Gentrification is a major issue in cities across the US, but Austin’s history of housing segregation makes the gentrification of East Austin especially polarizing.
I lived in Holly back in 2014, and I recently took a trip back to see how the neighborhood has changed. And I was surprised to find that the neighborhood felt totally different.
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Welcome to Holly, the neighborhood that Time Out recently dubbed one of the coolest in the world.

Source: Time Out

Time Out describes Holly as “laidback, earthy, and cool.”

Source: Time Out

Holly is located in Austin, Texas. For those not familiar, it’s about an hour and a half away from San Antonio and three hours south-west of Dallas.

The hotspot neighborhood of Holly is just east of Downtown Austin.

Source: Business Insider, Texas Tribune, NPR

Austin’s tech industry has been on the rise since the early 2000s. Today, Austin is growing faster than any other city in the US, and that is impacting Holly.

Source: World Population Review, Business Insider

A former Austinite, I spent a day in Holly in October 2019 to see how it had changed. And I thought it felt like a completely different neighborhood.

Holly resident Sarah DeLaCruz summed up for me why people love the neighborhood: “It’s everything …read more

Source:: Business Insider

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