Caroline Calloway is an Instagram influencer who is in the spotlight again after her former friend and ghostwriter published a tell-all story in The Cut this week.
But this isn’t the first time that Calloway has gotten attention for her antics: She became famous for documenting her thoughts in detail in long-winded stream-of-consciousness Instagram captions, and this past winter, she held $165 creativity workshops that were derided as scams.
The internet can’t stop watching what’s next for Calloway as things plays out in real time, much like Fyre Festival: a glossy, viral sensation that people want to see fail.
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If you don’t know the name Caroline Calloway by this point, you haven’t been paying attention.
Calloway has become the influencer to follow, after the former ghostwriter of her lengthy Instagram captions and never-published memoir penned a tell-all first-person account in The Cut this week. The story from Natalie Beach offers details about how Calloway first propelled to Instagram fame as an American expat documenting her college life in the UK, and sharing stories that many of us would rather leave to our diaries, never to see the light of day.
On its surface, the story from The Cut publicizes a toxic friendship between an eager-to-please Beach and a fame-chasing Calloway. But that’s not why the story’s gotten so much attention and whipped up the internet into a hate-watch frenzy. A simple memoir about a toxic friendship wouldn’t drum up virtual crowds questioning the location of some mysteriously missing Yale-branded plates and a BuzzFeed quiz to see whether you’re more of a Natalie or a Caroline.
Rather, people can’t get enough of watching a dumpster fire play out in real time. Akin to the infamous Fyre Festival, viewers can’t stop following …read more
Source:: Business Insider