Inside Amazon’s growing ad business: Everything we know about how the e-commerce giant is making inroads with marketers

August 13, 2019

jeff bezos

Amazon is steadily building an advertising business that competes with Google and Facebook.
Amazon’s ad business doubled year-over-year and made $10 billion in 2018. Analysts expect for it to grow significantly more over the coming years.
Amazon is increasingly rolling out new ad video and search formats and measurement tools to win budgets from big brands.
At the same time, Amazon’s ad business is experiencing a number of growing pains like proving to advertisers that its platform can increase brand awareness and loyalty.
Business Insider has pulled together all of our recent coverage chronicling Amazon’s advertising business. You can read most of these stories by subscribing to BI Prime.

Amazon is increasingly taking on Facebook and Google for digital advertising dollars. Here’s the latest on what we know about the company’s moves to turn advertising into a larger revenue stream.

New ad formats and measurement tools
A Wall Street firm says Amazon is stepping up its efforts to win small advertisers with cheaper prices and help from sales reps
Amazon wants to disrupt the $100 billion gaming industry, so it’s hiring for a ‘stealth advertising’ engineering team
Amazon is pushing harder into video search ads, and industry insiders say it’s a direct attack on Google
‘It’s in this weird middle ground:’ Amazon has a new plan to win over big brands with video ads, but agencies aren’t buying it
Amazon is finally letting brands track traffic from Facebook in its latest effort to cozy up to big marketers
Amazon is opening up ads in AmazonFresh, its Instacart killer, to win over big packaged-goods brands
Relationships with agencies
Inside Amazon’s charm offensive to win over big brand budgets from Madison Avenue
Marketers say Amazon’s advertising business is difficult to navigate. Here’s why the company thinks the ‘chaotic’ structure actually makes sense.
Amazon’s move into private labels
Amazon’s private-label …read more

Source:: Business Insider

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