Shifting Baselines: Good For You, Good For The Planet

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In 2018, the U.S. spent $417 billion on consumer packaged goods. These convenient, low-cost items may make life easier, but they also fill our landfills and strain recycling systems.

“Our brands touch 5 billion people on the planet every single day, and they do a lot of good things,” said Marc S. Pritchard, chief brand officer at Procter & Gamble Co. “But, they also create some waste. They use energy, and they use water. The simple idea we like to think about is, what if you could live a sustainable life and demonstrate sustainable behaviors just by using our products. So part of what we’re doing is innovating in order to be able to use less and, in many cases, actually put it back into the system. But we still have a lot more that we need to do.”

Procter & Gamble: Its products have occupied our shopping lists for the past 180 years, and chances are, at least one of its brands can be found in your home today.

“Tide, Downy, Always, Head & Shoulders, Pantene, Olay, Gillette, Venus, Vicks, Metamucil … Olay … oh, I said Olay,” Pritchard listed.

With so many brands touching so many parts of our lives, what does sustainability mean for one of the world’s largest consumer brands?

“Sustainability used to be one of those things that was kind of bolted on that we did at a corporate level versus built in to the business, and that has shifted,” Pritchard said. “Nine out of 10 consumers feels better about a brand that supports a social or environmental cause. More than half expect it.”

KoAnn Vikoren Skrzyniarz, founder and CEO of Sustainable Brands, said the shift is moving toward systems thinking and engaging every part of the company.

“Those companies that are starting to get that are creating employee bases …read more

Source:: Newsy Headlines

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