Netflix has been smacked with a lawsuit over ‘Black Mirror: Bandersnatch’ that claims it ‘tarnishes’ the ‘choose your own adventure’ trademark

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Children’s book publisher Chooseco filed a lawsuit against Netflix on Friday for trademark infringement over the use of “choose your own adventure” in its interactive movie, “Black Mirror: Bandersnatch.”
The lawsuit claimed that the “grim content” and “dark and violent themes” of “Bandersnatch” “tarnishes” the “choose your own adventure” trademark.
The suit alleged Netflix pursued a license in 2016, but never received it after ongoing negotiations over a number of years.

Netflix’s new interactive “Black Mirror” movie, “Bandersnatch,” has led to a lawsuit.

Chooseco, the children’s book publisher that owns the trademark to “choose your own adventure,” filed a lawsuit against the streaming giant in Vermont on Friday alleging trademark infringement, unfair competition, false designation of origin, and dilution.

The company is seeking $25 million in damages or Netflix’s profits from “Bandersnatch,” whatever is greater, as well as attorney fees and costs.

Netflix declined to comment to Business Insider about the lawsuit.

“Black Mirror: Bandersnatch” follows a programmer in the 1980s named Stefan Butler who is tasked with making a video game based on a “choose your own adventure” book called “Bandersnatch.”

READ MORE: ‘Black Mirror’ creator tells fans to ‘f— off’ if they don’t like making choices during Netflix’s ‘Bandersnatch’

The lawsuit pointed to a scene in the movie that directly refers to “Bandersnatch” being a “choose your own adventure” book.

The suit said:

“Butler’s father remarks that Davies must not be a good writer because Butler is ‘always flicking backwards and forwards in that.’ This feature-flipping back and forth-is a hallmark of a CHOOSE YOUR OWN ADVENTURE book. Butler responds next that Bander snatch is a ‘Choose Your Own Adventure’ book.”

The lawsuit also alleged the association of “choose your own adventure” with the “grim content” of “Bandersnatch” “tarnishes Chooseco’s famous trademark.”

The suit said:

“Overall, Bandersnatch is a dark film and the video game that Butler creates in …read more

Source:: Business Insider

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