Big brands like Microsoft and Gap are using AI to to create personalized ads for people — and the results blow away ads written by humans


Satya Nadella

Big name brands like Microsoft and Gap have started relying on artificial intelligence to optimize the content of their ads.
Platforms like Persado use AI to help these brands generate personalized ads based on the language a person is most likely to respond to.
A recent update by Persado allows brands to create entire narratives using AI, incorporating each individual advertiser’ unique voice and attributes to each campaign’s context.

Turns out, artificial intelligence isn’t just helpful for powering chatbots and voice assistants.

It may also be able to help brands create emotionally intelligent ads.

A suite of big name marketers like Microsoft and Gap have started relying on AI to optimize the content of their ads, tapping into ad tech startups like Persado to generate personalized ads based on the language a user is most likely to respond to.

Think of it as an AI-powered, automated copywriting machine.

The Persado platform can be used across web, email, text and social ads, and using the right emotional language can help drive huge results for brands, says co-founder Assaf Baciu, lifting customer engagement and ultimately conversions significantly.

“It’s a lofty goal for marketers to personalize messages,” he said. “By creating such cognitive content, we help brands motivate and engage with consumers better.”

Persado is enabling brands to use AI for narrative storytelling

To be sure, Persado isn’t exactly a new entrant in the ad tech landscape. Baciu and his co-founder Alex Vratskides started the company five years ago in 2012, and the company has had three successful seed funding rounds since then.

Neither is it the only company trying to automate content creation. Automated Insights, for example, has a software called Wordsmith, which is being used by the likes of Associated Press and Yahoo to craft blogs and sports reports.

And of course, there’s IBM’s famed Watson Supercomputer — which …read more

Source:: Business Insider

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