Walmart.com has a brand new look — and it’s a radical change for the company


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Walmart is overhauling its website.
The new site, rolling out in May, is highly personalized with features that make it easier to reorder items, check the status on current orders, explore services at nearby stores, and discover products that are trending locally.
“The goal here is to build a deeper emotional connection to our customer base by creating a more compelling look and feel and a cleaner, more modern, digital shopping experience,” Walmart US ecommerce CEO Marc Lore told Business Insider in a phone interview.
The changes are long overdue for the world’s largest retailer as it goes head-to-head with Amazon in the battle for shoppers both online and offline.

Walmart is overhauling its website, and the new version is nothing like the Walmart.com we know.

Aesthetically, the redesign is simpler, cleaner, and more engaging than the current site — which as it stands, is mostly an impersonal display of static product images.

Aside from the sleek new look, the site upgrade features a host of tools meant to solve some of shoppers’ top complaints about shopping online.

The tools, many of which are featured prominently on the new Walmart.com homepage, are designed to make it easier to reorder items, check the status on current orders, explore services at nearby stores, and discover products that are trending locally. The “trending products” tool will be updated daily, Walmart executives said.

“The goal here is to build a deeper emotional connection to our customer base by creating a more compelling look and feel and a cleaner, more modern, digital shopping experience,” Marc Lore, the CEO of ecommerce for Walmart US, told Business Insider in a phone interview.

The new site is rolling out at the beginning of May.

The changes are long overdue for the world’s largest retailer as it goes head-to-head with Amazon in the …read more

Source:: Business Insider

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