The company is entering the movement against gun violence in a big way.
As thousands of students across the country walked out of class Wednesday to protest gun violence, Viacom Media Networks suspended programming to major TV channels in solidarity.
All Viacom networks — including MTV, BET, Nickelodeon, TV Land, CMT, and Comedy Central — went offline for 17 minutes around 10 am EST, when the National School Walkout officially began.
The company posted a video on its Twitter saying that it “stands with all students as they participate in the national school walkout against gun violence.”
Viacom is standing with all students as they participate in the #NationalSchoolWalkout against Gun Violence. From 10:00-10:17am, our networks will be going dark in solidarity to support the reach and impact of their activism.
More via our blog: https://t.co/CtwrJUTkRd pic.twitter.com/lHmbT8umjv
— Viacom (@Viacom) March 14, 2018
While some channels aired a simple message of support, on MTV, the names and pictures of young activists affected by gun violence appeared silently onscreen.
MTV stands with all students as they participate in the #NationalSchoolWalkout against gun violence. | https://t.co/7vbOJmqQkNhttps://t.co/acxKIXHCPB
— MTV (@MTV) March 14, 2018
Viacom has jumped into the gun control debate in a major way, planning to raise awareness through its channels for the March for Our Lives event scheduled to take place in Washington, DC, on March 24, though there’s no word yet on what that awareness-raising will look like.
MTV has urged teens to get involved in politics for decades, including partnerships with Rock the Vote, and the channel has set up a website where people can learn how to take further action. Comedy Central was the home of Jon Stewart’s Daily Show and Stephen Colbert’s Colbert Report.
But …read more
Source:: Vox – All