Provided by Stone BrewingStone Brewing Co. founder and chairman Greg Koch holds a can of Keystone Light beer. The California brewer is suing MillerCoors for infringement over the emphasis of “Stone” in marketing Keystone.
Stone Brewing Co., one of the country’s largest craft brewers, has sued Denver-based MillerCoors for infringing on a brand it built over more than two decades, the California company said Monday.
Stone claims the giant brewer crossed the line in its marketing efforts for Keystone Light beer by increasingly emphasizing Stone in the name while de-emphasizing Key.
“Our message to you MillerCoors is very simple. You can end all of this here and now. Put the Key back in Keystone. Stop using Stone as a stand-alone word,” Stone Brewing founder and chairman Greg Koch pleaded in a video announcing the lawsuit.
Koch, holding up a can of Keystone Light beer with STONE in large letters but the KEY above under his fingers, said Stone Brewing has worked hard to build the brand and isn’t about to let MillerCoors appropriate it or dilute it.
“When it comes to stone as a stand-alone word in the world of beer, it is ours,” he said.
Marty Maloney, media relations manager for MillerCoors, dismissed the lawsuit as a publicity stunt.
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Source:: The Denver Post