Don Katz dishes on Audible.com storytelling with ‘Invisible Man,’ Ralph Ellison


Though lots of moving parts have to be corralled together in order to found, expand and manage a business as large as Audible.com, founder Donald Katz would argue that the key component to his company’s success is this: People love a good story and they love it even more when it’s delivered conversationally. Read More …read more

Source:: TechCrunch – Startups

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