HelloFresh, Hubble Contacts, and the Society for Human Resource Management have joined a growing list of companies that have distanced themselves from Sean Hannity’s Fox News program by either removing their ads or indicating that they will not advertise on his show in the future. The Society for Human Resource Management went a step further and ceased advertising on Fox News entirely. The departures come as Hannity continues to run interference for Roy Moore by undermining and maligning the women who spoke out against the Alabama Senate candidate.
Media Matters President Angelo Carusone, who works directly with advertisers and media buyers, issued the following statement:
We’ve been warning advertisers and media about the risks of associating with Sean Hannity for months. Increasingly they are recognizing those warnings and excluding his show from their ad buys.
Advertisers began leaving Hannity’s show during the summer due to his volatility and conspiracy theory peddling. The latest flare-up by the host — who has literally been encouraging his viewers to destroy and boycott a product that is still being advertised on other Fox News shows — is yet another example demonstrating that his volatility is bad for business.
But it’s what Hannity does on his show that is totally unacceptable and that’s driving advertisers away.
Advertisers that remain with Hannity now are choosing to be stuck in an endless string of controversies. Many have decided it’s not worth the damage to their brands to associate themselves with Hannity. Based on the conversations I’ve had in the past few days, I am totally confident that many more will part ways with Hannity in the days ahead.
Source:: Media Matters for America