Willow Glen Farmers’ Market now open year-round


Despite rumors that the Willow Glen Farmers’ Market is in danger of closing, management has announced it will now stay open throughout the year.

The market had been seasonal for almost two decades until leaders recently decided to make the change.

“We just finished the process to continue there with the city of San Jose,” Urban Village Farmers Market executive director Ron Pardini told the Resident.

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Urban Village took over the market last year following the departure of longtime directors Mel Defe and SuEllen Sterling. In addition to the change of leadership, the market opened in June at a new home–the Willow Glen Community Center parking lot. Some residents worried it might not survive because the new locale is less visible than the previous site at the Garden Theatre in downtown Willow Glen, and noted that a couple of vendors had left.

“We did lose a vendor or two but we replaced them,” Pardini said.

He partly blamed a hotter than usual summer for slightly smaller crowds this year. “We got hit with some serious hot weather. It seemed like every Saturday, and out there on the parking lot it wasn’t pleasant.”

But the customers who are coming out “seem to be enjoying the new location” and its proximity to the children’s playground, weather awnings and grassy areas, he added.

Management has been busy promoting the market’s new site, putting up signs, fliers and posters around the neighborhood and on the Garden Theatre’s marquee. Thanks to an old-fashioned marketing campaign and the power of social media, Pardini said he is confident more people will become aware over time of the market’s new location and schedule.

“These things don’t just happen; even one of …read more

Source:: The Mercury News

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