IKEA, home to cavernous aisles of DIY bookcases and savory Swedish meatballs, has gone to the dogs … and cats.
The retailer has debuted Lurvig, a line of pet furniture, for Fido and Fluffy.
The lineup, due in stores this month, includes sleek pet beds, nooks in bookcases, perches and carrier cases. Prices range from $6 for a small cat house to $50 for a pet bed or sofa.
Lurvig was designed by Inma Bermudéz, a pet owner herself.
“Our pets have their own personalities but they have five things in common: they love sleeping, eating, playing and exercising, and being close to us. So these behaviours have been the first thing on our minds when designing these products.” ” Bermudéz says in the IKEA press kit. “They teach us respect, and their unconditional love is priceless.”
It’s been years since the flat-box retailer has had a significant lineup for pets. Fans might remember their rattan pet beds, toys and handy waste bags of nearly a decade ago.
But the family pet is back in the spotlight. IKEA, which also got attention in 2010 for letting 100 cats loose in its London store, has created dozens of pieces for your furkids.
Items include a cat scratching mat ($5.99) that can be wrapped around table and chair legs. Tuck a pet cushion into a modern end table and you’ve got the Lurvig cat house ($49.99).
DIY furniture assemblers will see familiar lines in the Lurvig pet beds ($24.99), which resemble a drawer from a basic IKEA dresser.
A Klippan sofa ($49.99) folds out for extra-large dogs or cats that hog the furniture. Lurvig also includes cat litter pans, travel gear and toys.
The furniture and accessories debuted just in time for holiday shopping. Don’t laugh, folks. Pet owners – almost half of all households nationwide – will spend an …read more
Source:: The Mercury News