Fanbytes is a UK tech start-up that helps brands to place ads via influencers’ Stories on Snapchat.
Co-founder Timothy Armoo told us teen “Snap influencers” are earning thousands per month through Fanbytes.
The product launched at the start of this year and now counts Universal, Warner, Sony, and Charlotte Tilbury among its clients.
While the world of Snapchat still remains an enigma for many, it’s insanely popular among “Generation Z.”
And some “teen influencers” — aged between 13 and 19 years old — are now earning thousands of pounds worth of pocket money from it every month.
Business Insider spoke to 21-year-old Timothy Armoo, one of three founders of Fanbytes, a company which helps brands place video ads via influencers on the image sharing app.
The self-confessed “nerdy” trio came up with idea for their start-up while studying a combination of computer science and mechanical engineering at their respective universities.
They launched their Snapchat-focused product at the start of this year and now count Universal, Warner, Sony, and Charlotte Tilbury among their clients.
So, how much are these ‘teen influencers’ actually earning?
Fanbytes currently has more than 1,000 influencers subscribed who have audiences of between 10,000 and one million views per Snap. The company has so far worked on over 300 campaigns with brands.
According to Armoo, one of Fanbytes’ highest-earning Snap influencers — a 17-year-old — earned more than £5,000 ($7,000) in July 2017 through the platform.
Below is a general indication of how much influencers are making per month, in relation to their number of followers.
100K-150K: £3,000 – £4,000
How does it work?
“We realised that lots of brands want to reach audiences on Snap, but people were skipping all of the Snap ads,” Armoo said. “So we invented a sandwich ad format, and built technology to insert ads and videos into influencer …read more
Source:: Business Insider