Three years ago in the CFL, attendance and TV numbers started to slide.
Into the game came Christina Litz to tackle the problem.
You could make a case that she’s becoming the league’s most valuable player.
The new Senior VP of Content & Marketing, Litz has brought several new initiatives into play including the successful CFL Week in Regina last March. The event will return in Winnipeg this spring and almost certainly be held in Edmonton the following year.
This season the league has added a ‘TSN-CFL Fantasy Football’ concept. A ‘PickEm’ prediction project launched last year and is up 44 per cent.
Thursday, the CFL launched ‘Football Frenzy’, a fast-paced shoot-out style arcade game available for download on mobile and tabloid devises aimed at a young (8-to-14) demographic.
And Saturday at Commonwealth Stadium, the latest initiative was launched.
It’s the first stop of a NFL-CFL flag football tournament featuring eight co-ed teams of 11-12 year-olds with the winner going to the Grey Cup in Ottawa and the winner of that proceeding to the NFL Pro Bowl in Orlando, Fla.
Early evidence is that the league’s effort to draw new fans and especially younger fans is working.
The league has never shared this before but their latest numbers in terms of reaching new and younger fans are suddenly solid, especially in the key 18-34 age group.
Ages 18-34 35-54 55+
CFL.ca 32% 39% 28%
Twitter 63% 18% 4%
Facebook 52% 31% 13%
Pick’Em 27% 46% 24%
Fantasy …read more
Source:: Edmonton Journal