Enlarge (credit: Dunkin’ Donuts)
Google wants to make your morning commute as easy as possible with a new feature in its navigation app Waze. The company added an “order ahead” feature to Waze and teamed up with Dunkin’ Donuts to let users order coffee and breakfast from within the Waze app. Now you can place an order with Dunkin’ Donuts on your way to work and pick it up immediately, skipping the regularly long and tedious drive-through line.
The caveat is that you need to have the Dunkin’ Donuts mobile app installed on your device as well, and you need to be a Dunkin’ Donuts Perks member. If that’s you, all you need to do is connect the Dunkin’ Donuts app with your Perks account information to the Waze app, and then you’ll be able to place an order with one tap in Waze. Dunkin’ Donuts already has an order-ahead feature in its own mobile app, and requiring both apps to have this feature work in Waze is disappointing. However, the feature is mostly about streamlining the process of getting coffee and breakfast during your morning commute in which you’re already using Waze for navigation and traffic information.
According to a report by the Chicago Tribune, you won’t pay more for coffee when using the Waze-Dunkin’ collaboration feature. Dunkin’ Donuts agreed to spend more in Waze advertising rather than get a commission off the food and drink orders made with Waze. Ordering ahead has become a popular perk for many companies including Taco Bell, McDonalds, and Starbucks, so it’s not surprising that Dunkin’ Donuts would want to expand this feature by partnering with Google and Waze.
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Source:: Ars Technica