Style Q&A: KEEN introduces athletic hiking shoe specifically for women

These days, a good shoe (athletic or otherwise) has to do more than one thing. A sneaker should be for running, weight training — while also being stylish enough to wear, well, everywhere.

And the multipurpose element has gone beyond traditional training options.

Case in point: The Terradora by KEEN.

The hybrid style is being billed by the brand as “the first-ever athletic hiking shoe designed specifically for women.”

What does that mean, exactly? We asked Ryan Riggs, the brand’s senior product-line manager to explain:

Q: For those who aren’t familiar, what is KEEN all about?

A: KEEN is a values-led footwear brand that is based in Portland, Ore., with a mission to responsibly create original and versatile products, improve lives and inspire outside adventure. When we launched in 2003, we ignited a revolution in the footwear industry with the introduction of our Newport Sandal, thus launching the concept of hybrid footwear into the market and setting our brand on a path of driving consistent product innovation that is still present today.

Q: The company has released the “first-ever women’s-specific hiker.” What can you share about this shoe?

A: We are really excited to launch the Terradora collection this spring/summer 2017. The response has been really good. Not only does the Terradora address a women’s specific construction and fit, the collection addresses those aspects in a great lightweight hiker.

Q: What is a “lightweight hiker?”

A: Lightweight hike is a growing segment in outdoor footwear. Consumers are looking for increased versatility in their footwear. Women really like the Terradora because it goes beyond the trail. It’s built for the trail, but it is also wearable as an everyday shoe. We made sure the lug or traction pattern grips on the uphill and brakes on the downhill while on trails, but is not too rugged for the city …read more

Source:: Vancouver Sun

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