Breitbart’s Managing Editor Used The Site To Promote His PR Clients


Breitbart.com managing editor Wynton Hall has frequently used the website to promote a nonprofit that employs him as a communications strategist, as well as at least one client for a separate communications firm he runs.

Hall, a conservative writer and activist, began writing for Breitbart in 2011. He became the right-wing website’s managing editor in 2013 as part of an effort to help ensure “a 24/7 editorial team focused on the site.” He is second only to Editor-in-Chief Alex Marlow, according to a masthead provided last month to the congressional credentialing committee.

But while Hall’s title suggests that he plays a key role at Breitbart, that is not his only job. He also serves as the communications strategist for the Government Accountability Institute (GAI), a conservative advocacy organization.

Breitbart and GAI are inextricably linked: Breitbart Senior Editor-at-Large Peter Schweizer serves as the nonprofit’s president, White House chief strategist Stephen Bannon led both organizations from 2012 to 2016, and GAI’s main funders, hedge fund magnate Robert Mercer and his daughter Rebekah, are partial owners of the website.

Members of the Senate Press Gallery’s Standing Committee of Correspondents have questioned whether Breitbart is editorially independent given these overlaps. The committee is currently reviewing Breitbart’s bid for permanent congressional credentials, but has to this point denied its application.

At GAI, where Hall received a six-figure salary and worked 40 hours a week from 2012 to 2015, according to the group’s publicly available IRS filings. He is responsible for engineering public relations strategies that ensure that the organization’s dry research achieves maximum impact.

Hall has capitalized on his role at Breitbart to boost GAI’s efforts. Hall wrote 151 Breitbart posts that promoted GAI or Schweizer, according to a Media Matters review of all 1,382 posts Hall authored between 2011 and 2015.

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Source:: Media Matters for America

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