Level 3 CommunicationsThe third annual OTT Video Services survey by Level 3 Communications and Streaming Media magazine found that many in the video industry believe internet TV viewing will overtake regular TV viewing by 2022.
If you don’t already watch more video online than you do on a TV, don’t worry, you will in five years.
At least that’s the prediction of a new survey of nearly 500 companies involved in the media and video market. The report, released Thursday, noted that as more people pay to watch TV shows and movies on Netflix, Amazon Prime and Hulu, most media companies believe 2022 will be the year that people watch more hours online than on a TV set.
That’s a big change from past expectations, said Tim Siglin, a contributing editor for Streaming Media magazine who authored the report conducted by Unisphere Research and Broomfield-based Level 3 Communications. And he credits binge watching and the growing familiarity of being able to watch a show whenever and wherever one wants.
“My personal expectation was more in the 2025 to 2030 time frame,” Siglin said. “…But once people get hooked on the binge-watching model, they can’t think about watching a TV show in the episodic fashion of every week.”
The larger traditional video providers are making changes. When low viewership resulted in pay-TV services canning the Esquire Network channel, NBCUniversal said it would turn the men-focused channel to an online-only brand with original shows available on demand. Cable companies have also added on-demand services and network DVRs so subscribers can access recorded shows outside the living room. Even Douglas county’s Sling TV, which offers an online-only live TV service, recently rolled out network DVRs so its subscribers can save specific shows for later viewing.
Read the internet video report: HERE
But even though 2022 is just …read more
Source:: The Denver Post