Glossier, Milk Makeup, Outdoor Voices, and more are giving out sticker sheets as freebies — and free advertising.
Welcome to Noticed, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.
What it is: Individual stickers and sticker sheets that aesthetically call to mind your middle school trapper keeper. These usually feature company logos, catchphrases, hashtags, and on-brand images.
Where it is: In the packaging of e-commerce shipments for brands like Ouai, Glossier, Brandy Melville, Hero Cosmetics, Outdoor Voices, Milk Makeup, and Dripkit. Companies have also been handing out stickers as their primary marketing material at influencer events and product launches.
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When talking about the sticker trend, it’s impossible to ignore the critical role of millennial beauty darling Glossier, which includes a sheet chock full of on-brand iconography (smiley faces, its own logo written in loopy letters, cherries, and stars) inside every order. Glossier also ships many of its products with limited edition seasonal logo stickers and an especially popular scented sticker to promote the launch of its first fragrance, evoking the powerful nostalgia of scratch-and-sniff.
Other players in the beauty space, like LA-based celebrity stylist Jen Atkin’s hair care line, Ouai, have taken to tailoring sticker sheets to coordinate to specific product launches, like their new back-to-school kit, which comes with a branded sticker sheet full of palm trees, ice cream cones, cherries (again), and cheeky phrases like “OUAI woke” and “Goal Digger”. Hannah Beals, director of marketing for Ouai, says
Source:: Vox – All